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Get to know us
KALMADO PHILIPPINES INC., or publicly known as KALMADO SINCE BIRTH, a vibrant and emerging local brand, was founded by the passionate and accomplished Mr. Jong M. Mahinay. With a rich history as a dedicated triathlete, agility coach, road runner, trail runner, swimmer, and biker, Mr. Mahinay's commitment to excellence in sports has propelled him to numerous podium finishes. His journey reflects not only his hard work and perseverance but also his unwavering discipline and relentless spirit. For over two decades, he has immersed himself in the world of athletics, and the name "KALMADO" serves as a personal mantra during his races, evolving into a resilient clothing brand that encapsulates these core values.
As the CEO (Chief Executive Officer) of KALMADO PHILIPPINES INC., Mr. Mahinay leverages his Bachelor of Science degree in Business Administration with a specialization in Marketing to drive the brand’s vision. His expertise enables him to navigate the competitive landscape, ensuring that KALMADO not only flourishes but also resonates with the community of athletes and fitness enthusiasts.
Joining him in this endeavor is the supportive Ms. Arian Jane Aloy, the CFO (Chief Financial Officer) of KALMADO. Armed with a Bachelor of Education focusing on Mathematics, and her experienced as a network builder more than half a decade brings a strategic mindset to the brand’s financial framework. A dedicated athlete as well, Ms. Arian participates in a diverse sports rom volleyball to trail running. Her impressive achievements include podium finishes in both ultra-distance and short-distance running events.
Together, Mr. Mahinay and Ms. Aloy play instrumental roles in shaping and advancing KALMADO's vision, propelling the brand toward new heights while inspiring fellow athletes to embrace their own journeys.
KALMADO SPORTS was established with a heartfelt mission to serve runners who aspire to join competitive events without the burden of high registration fees. This innovative initiative seeks to democratize the sport of running, ensuring that it remains accessible for everyone, regardless of their financial constraints. The race director, Mr. Jong Mahinay, a passionate sports enthusiast and visionary behind Kalmado, possesses a profound love for running and a keen understanding of the significance of fostering an inclusive atmosphere for all the runners, with a commitment to community and a belief that every individual deserves the chance to participate, KALMADO SPORTS strives to bring runners from all walks of life, celebrating the joy of movement and camaraderie on the trails.


Our mission
KALMADO’s mission is to support local athletes, promote local tourism, and facilitate running events. In alignment with this mission, KALMADO is dedicated to producing affordable merchandise and registrations.
Our vision
KALMADO’s vision is to become the premier destination for runners and athletes seeking sports gear and running events, distinguished by its commitment to providing products and service that combine affordability with superior quality.


Our team
Our true strength lies in the distinctive individuality of each team member, which contributes to our dynamic and innovative approach. Our passionate and dedicated team is devoted to crafting the highest quality running apparel that not only meets the practical needs of runners but also inspires confidence and style.
We take pride in meticulously organizing exceptional sports events, such as marathons, fun runs, and training clinics, specifically designed to cater to the diverse interests and needs of the running community. Through these initiatives, we aim to inspire and energize every runner, cultivating a strong sense of camaraderie and a shared passion for the sport, whether they are seasoned athletes or enthusiastic beginners.
Our mission goes beyond just providing gear; we strive to build a vibrant community that motivates each member to push their limits and celebrate their achievements together.
MR. JONG MAHINAY
Founder & CEO / RACE DIRECTOR / COACH
ALTRA AMBASSADOR / TRIATHLETE / RUNNER




ARIAN JANE M. ALOY
CFO & CO-OWNER / HEAD MARKETING