Meet the People Behind Kalmado

KALMADO PHILIPPINES, also publicly known as KALMADO Since Birth, is a vibrant and emerging local sports brand founded by the passionate and accomplished Mr. Jong M. Mahinay. A dedicated triathlete, agility coach, road and trail runner, swimmer, and cyclist, Mr. Mahinay has achieved numerous podium finishes throughout his athletic career. His journey reflects discipline, perseverance, and an unwavering commitment to excellence. With over two decades immersed in the world of sports, the name “KALMADO” became his personal mantra during races—eventually evolving into a resilient brand that embodies these core values.

As the Chief Executive Officer (CEO) of KALMADO PHILIPPINES, Mr. Mahinay leverages his Bachelor of Science in Business Administration, major in Marketing, to guide the brand’s growth and direction. His expertise allows him to strategically position KALMADO within the competitive sports industry while building strong connections with athletes and fitness communities.

Supporting this vision is Ms. Arian Jane Aloy, the Chief Financial Officer (CFO) of KALMADO. She holds a Bachelor of Education major in Mathematics and brings over five years of experience as a network builder, contributing strategic insight to the company’s financial and operational framework. An athlete herself, Ms. Aloy actively participates in various sports—from volleyball to trail running—and has earned podium finishes in both ultra-distance and short-distance events.

Together, Mr. Mahinay and Ms. Aloy play a vital role in shaping and advancing KALMADO’s vision, driving the brand forward while inspiring others to pursue their own athletic journeys.